Picky punters

A paper on the prospects for increasing the consumption of shellfish may be over-optimistic, argues Dr Martin Jaffa in his latest Comment article for Fish Farmer.

Scientists at the the Department of Zoology of the University of Cambridge have examined ways to encourage the British public to eat more bivalve shellfish – a product which is arguably better for the environment. But can consumers be persuaded to change their ways? Read Martin Jaffa’s article, starting on page 32 of Fish Farmer’s July magazine, available here.